About Crystal

I love to help small businesses increase their traffic and sales through entertaining and informative content that holds their audience’s attention.  I’m a content marketer specializing in food and wine, pets, legal topics, and jewelry.   I create articles that will engage and entertain your customers.

I’ve been writing and blogging for the web since 2012, when I founded Simply Playful Fare, a food blog focusing on a practical approach to eating healthy.  Since then, my blogging and writing skills have grown and changed as much as the web has!

I became a Certified Content Marketer in 2017.  What that means for you is that you’re getting a well-rounded writer who will not only write awesome posts to pull your customers in, but they’ll also be tailored specifically to your company to gently pull your customers even further down your sales funnel.

How can I help your business?

Contact me and let me know what I can do to help grow your business today!


  • Bachelor of Arts in English with an Emphasis in Creative Writing – 2006
  • Minor in Sociology – 2006
  • Associates Degree in Paralegal Studies – 2009
  • Copyblogger Certified Content Marketer – 2017

AWAI Verified

I have been verified as an AWAI Copywriter.  Click the green box to read more about the program.

 Crystal Sykes is AWAI Verified™Your Reassurance That Copywriters Know What Works Today

The AWAI Verified™ seal indicates that a copywriter has …

  • Studied AWAI’s world-class The Accelerated Program for Six-Figure Copywriting, which covers the fundamentals of persuasive direct-response copy.
  • Passed AWAI’s robust test and demonstrated an understanding of copywriting principles and best practices.

Glowing Reviews:

“Crystal is fantastic to work with. Having a small social media team like we do, it was very helpful to have her submit relevant and high quality content that we could repost on our blog. Her writing style is clear and relatable! When things got a little busy, like they often do, she even reminded us that it was time to post.  We would love to work with her again.”  – Lauren, One Hope Wine

“I have enjoyed working with Crystal, who has written guest blog posts for our company blog. She has good ideas and delivers quality work — on time!” – Lisa, Walkin’ Pets

Areas of Expertise:

  • Food
  • Wine

  • Legal

  • Animals/Pets

  • Jewelry

  • Recipe Creation/Healthy Recipe Creation

  • Food Photography